I know that I mentioned in my How To Do A Blowout post how much I love my new blow dryer, but because I can’t stop thinking about it, I feel that it deserves its own post. And also because I was once like you, a non-believer in a high quality blow dryer, I am making it my life mission to convince you why the Amika Power Cloud needs to be the one and only item on your Christmas wish list. [Read more…]
The beauty industry is valued at around $382 billion a year globally, made up 85% by female consumers. That means that you and all of your best friends are all spending an average of $15,000 on beauty products in your lifetime, which doesn’t include the average of $600+ a year that you spend on personal care. With a market of $54.89 billion in the US alone, there are a lot of ways for you to be spending your beauty dollars. Thinking back to all of the products you have in your makeup bag and in your counter, mentally add up how much money you’ve thrown away making impulse buys or products that you used once and never used again. Quick addition leaves me with over $500 of wasted products and tools just sitting in my bathroom right now.
In an effort to streamline my beauty spend, I’ve been putting together lists of products that are worth my hard earned money. Some are fun to keep on hand (such as gold sparkle eyeliner) but most are on my list because they’ve been proven to do the job I need them to do and they do it more efficiently than anything else I’ve tried. In this process, I’ve realized that one simple tool has been the best investment of my money yet. This tool helps me get the most out of my makeup, gives me an even, flawless face and if divided by the amount of times I use it per year, it ends up costing me $0.02/day. This, of anything else in my beauty cabinet, is worth its weight in liquid foundation gold.