Cristina and I met through my 30 Days of Hair series that I did last month. She is a the e-commerce and social media manager for one of my favorite hair lines, blowpro, and when we met we immediately bonded over the fact that neither of us ever like to wash our hair. She’s one of the friendliest and coolest girls that I’ve met in New York and I’m inspired by her drive and passion for what she does. I love her story and couldn’t wait to share her with you.
Name: Cristina Miranda
Location: Brooklyn, NY by way of Charlotte, NC, by way of San Juan, Puerto Rico
Occupation: E-commerce and Social Media Community Manager at blowpro hair care
Follow Cristina: blog // twitter // instagram // pinterest
I’ve always been in a New York state of mind, even in the south ,but to get here I had to take risks, make mistakes, learn from those mistakes, grow and take a major leap. I was born in San Juan, Puerto Rico. My family moved to Charlotte, NC when I was 5 years old. Charlotte is unique in the sense that it still has that small town feel, I know someone everywhere I go, southern hospitality still exists and it was my absolute comfort zone. Charlotte is where I was first was introduced to the beauty industry. After college I still floated between my many interests. I accepted a sales position for a corporate company which is what expected it would be; the experience was lack luster and I began to dread my morning commute and my cold cubicle. I needed a way to channel my creative thoughts. So when the opportunity to work the front desk as a receptionist at a well known salon presented itself, I jumped at it. While some considered it a “step down the corporate ladder”, I saw possibility to learn the inner mechanics of the salon industry and to grow both professionally and personally. I never looked back. I was so inspired by the creative, innovative minds of the artists surrounding me. My fashion even changed! I began to take a few more risks, some good, some well… let’s say I’m relieved they predated the selfie era.
I finally found a role that catered to my business savvy and to my creative side. I continued at the front desk to guest relations manager and finally, to Salon Coordinator. After 6 years of salon management, I decided it was time for a challenge. I took an unlikely position as the office manager of a night club, but more importantly, it was my introduction to social media marketing, creating content and email marketing. I learned the impact of social media campaigning and knew that I needed to pursue this path.
Two years ago New York came calling again. Things were good in Charlotte, but good wasn’t what I was looking for. I was coasting in my comfort zone. Out of curiosity I began to research moving to NY. I came across some opportunities but nothing was quite worth me leaving everything I had worked for behind. Until…blowpro hair care. The post was originally for a salon management position but after an hour long phone interview and flying up for a second interview, we developed a new role for myself that would benefit the company as well. Today I’m now the voice of blowpro hair care, digitally at least. It’s definitely a dynamic, multifaceted role, never a dull moment and learning every step of the way to create a digital service with a personal touch. This industry is fast paced and you need to have the ability to see upcoming trends and think outside of the box, but for once I feel like I’m exactly where I need to be.
The most influential woman in your life has been my abuela (grandmother). There is something about Puerto Rican women; my grandmother ran her own florist company, raised three children, makes the best arroz con pollo and did it all looking meticulously put together. It exhausts me just thinking about it, but Abuela Mari has always been my inspiration. Her beauty radiates from the inside though. She’s tough, no nonsense but she also has this ability to comfort you. Strangers are drawn to her and she would give you the shirt off her back.
My grandmother led by her actions. She worked hard because she never wanted to depend on anyone. She felt it was important for a woman to be independent; earn her own money, be able to negotiate her own business deals. She also taught me a woman should have a signature scent, hers was Carolina Herrera and to this day I can’t smell it without thinking of her. She was also very honest and open about relationships and marriage. She did not sugar coat the fact that marriage is a compromise and the road gets bumpy, but seeing her and my grandfather work together to get through those times has given me a realistic perspective on the relationships.
The best advice I can give anyone about beauty is to quit smoking! I’d been a smoker for 13 years until this year. I immediately see the improvements in my skin, it’s glowing, the fine lines have basically disappeared. I also drink tons of water. It’s so important to stay hydrated. My beauty routine is pretty basic. I make sure to remove my makeup at night before bed. I use Neutrogena One Step Gentle Cleanser, it’s a no frills, foamy cleanser that gives me that deep clean feeling. For a toner, I use Aveda Botanical Kinetics Skin Firming/Toning Agent, I’ve used it for years and it makes my skin feel refreshed. For my moisturizer, I love Origins Make A Difference Plus + absorbs quickly and gives just enough hydration in the winter. For when I burn the midnight oil and my eyes need some help, I use Dr Dennis Gross Ferulic + Retinol Triple Correction Eye Serum. For year round color on my face, I love Dr Dennis Gross Alpha Beta Glow Pads..sooo easy to use.
Makeup: My daily makeup routine is simple. BB cream, bronzer to contour, mascara and a peachy gloss. I feel strongly about filling in my brows, brows are the frame of your face. I use Elf cosmetics Studio Eyebrow Kit because it has the powder and gel in one convenient compact.
For my Shampoo + Conditioner, I use Blowpro Hair Care: hydraquench shampoo/conditioner. For deep conditioning I leave damage control daily repairing conditioner on while I shower, it has organic shea butter that soaks in to really nourish and add shine. Then prior to using a blow dryer, I use a ready set blow express blowdry lotion to help speed up my blow out and add tons of shine. I do not wash and style my hair everyday…I actually am in competition with myself each week to see how long I can go without, so it’s crucial that I always have faux dry dry shampoo and for days I need to pump up the volume or I need to add edge to my style. I love textstyle dry texture spray, its such a quick and easy product to use, it saves me from breaking out a curling iron.
During winter months to combat dry skin I use Aquaphor Healing Ointment on my body, it’s the best drugstore find! I also use coconut oil year round because it’s a dry oil, absorbs quickly and leaves a sexy sheen.
Shop Cristina’s products here: